A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."

🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀

Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.

**Key topics include:**

- The evolving B2B technology landscape and recovery post-2022.

- The hype and reality of AI and its integration with mainframes.

- Cybersecurity trends and the importance of protecting enterprise data.

- The complexities and benefits of digital transformation.

- Practical advice for marketers navigating tech-heavy industries.

Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.

**Guest Highlight:**

Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.

**Closing Remark:**

Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career.

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Stay safe and stay savvy, marketers!

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#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplications

CHAPTERS:

00:00 - Intro

1:34 - B2B Tech Landscape

4:15 - Digital Transformation

7:11 - Modernization Without Disruption

9:12 - Functions Marketers Care About Trapped in the Mainframe Process

10:48 - How AI is Sitting on Top of Mainframe Transactions

13:45 - Transitioning from Marketing to Tech

17:48 - How Companies Should Buy AI

20:25 - When to Train Your Own AI Model

22:43 - How to Pick the Right AI Vendor

25:20 - Advice for Marketers

28:22 - Advice for Marketers Working in Tech

33:02 - Advice for Marketers Interviewing at a Tech Company

34:14 - The MTECH Stack

37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet

39:07 - Outro

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